SPONSORED CONTENT
Retail Alliance’s mission goes beyond supporting local retailers—it is a legacy that has shaped Hampton Roads for more than 120 years. Founded in 1903 as The Retail Merchants Association, this trusted organization has long supported businesses through education, advocacy, and meaningful connections. Led by President & CEO Jenny Crittenden, Retail Alliance provides practical support and long-term solutions for retailers across the region. The organization serves entrepreneurs and established brands alike, including home-based startups, pop-ups, food trucks, e-commerce businesses, and single- and multi-location brick and mortar retailers. Through tools, resources, and a strong voice on issues impacting local commerce, Retail Alliance helps retailers thrive. At its core, the mission is about fueling dreams, strengthening Main Streets, and supporting vibrant neighborhoods and local jobs—proving that when retailers succeed, communities flourish.
Retail Alliance
101 W. Main Street, Suite 905
Norfolk, VA 23510
(757) 466-1600
retailalliance.com
Pictured: (from left to right)
Margie Smith, Ashley Anderson, Amber Kates, Jenny Crittenden, Mary Rueger, Brandi Zenzel, Tara Jones, Megan Ferris
